The creative goal was to design a refreshed identity that supports the evolution of ONV LAW as a team and as a firm. The new dynamic visual expression has been designed to have a friendlier look, to be more flexible in both digital and print, and to communicate our core services in a simple, clear, and smart way.
The clean and distinct visual identity spans across all the company’s materials, including a refreshed logo and new visuals for ONV LAW’s website and printed materials.
The brand’s new personality is minimalist in shape, and colour represents an important element. Photography also plays an important role in the narrative, portraying people as professionals while emphasizing on their personal traits. The distinctive storytelling helps to differentiate the brand and strengthen the refreshed identity, from defining our values to exploring both the expertise and the individual passions of our team.
ONV LAW Managing Partner Radu Nemeș, working closely with creative agency Sigla și Lozinca, led the process.
“The brand refresh is part of a much broader process which began with the reaffirmation of the company values, of the principles that govern our activity and the team relationships. I want to thank Sigla și Lozinca for their support in this endeavour. I also want to thank Bogdan Căruntu, Bogdan Dima, Alexandru Arion, and Mihai Suteu, and the entire ONV LAW team” said Radu Nemeș, Managing Partner.